Social Media Executive - Mumbai - Chinmaya Mission
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Chinmaya Mission Social Media Position Chinmaya Mission® was established in India in 1953 by devotees of the world-renowned Vedanta teacher, His Holiness Swami Chinmayananda. Guided by his vision, devotees all around the world formed the nucleus of a spiritual renaissance movement that now encompasses a wide range of spiritual, educational, and charitable activities, ennobling the lives of thousands in India and across its borders.Chinmaya Mission makes available the ageless wisdom of Advaita Vedanta, the knowledge of universal oneness, providing the tools to realize the wisdom in one’s life. Social Media Executive Job Code: SME Job Location: Mumbai (Bombay) Job Description: • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, audience retention and engagement • Responsible to generate, edit, publish and share daily posts/tweets to all applicable social media platforms including developing creative, innovative content paired with visual intelligence that drives higher engagement with current followers and increases the reach to new followers, facilitating their further interest in subject matter and their conversion as devotee. • Experienced in social media with knowledge of what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform • Moderate all follower responses in line with the vision and mission of the organization • SEO (search engine optimization) and generation of inbound traffic • Collaborate with other departments and key players globally to synchronize content publishing in a coordinated manner in a language appropriate to the age group.
- Continuously improve by capturing and analysing the appropriate social data/metrics, insights, best practices and then acting on the information. Functional Area: Creative/Corporate Communications • Knowledge of Sanskrit is desirable. • Inclination to retrieve correct information from books/treatise to respond to query. • Positive attitude, pleasant demeanour, with good multi-tasking skills • Must be willing to travel and participate in book fairs, if required * This position is based at our Powai office.